Our Team
Our Team: Expertise Across Every Link in the Food Chain
The Power of Diverse Expertise
Real change in agriculture requires more than good intentions - it demands deep expertise across every aspect of the food system. Our team brings together proven leaders from ranching, business optimization, market development, soil science, and food service to create comprehensive solutions that work in the real world.
Core Team: Five Pillars of Experience
RC Carter | Proven Regenerative Ranching
RC brings the credibility that only comes from doing the work. As the founder of Carter Country Meats, he has successfully demonstrated that regenerative ranching practices don't just improve land health - they create better business outcomes. RC's hands-on experience transitioning his own operation provides the real-world foundation for everything we do. When ranchers work with us, they're learning from someone who has walked the same path and achieved measurable success.
Travis Byerly | Premium Market Brokering & Producer Payments
Travis understands the critical connection between production and profitability. His expertise in premium market development and producer payment systems ensures that ranchers participating in our certification program have clear pathways to better prices for their superior products. Travis bridges the gap between regenerative practices and market rewards, making the economic case for regeneration tangible and achievable.
Scott Sentianin | Business Process Optimization
Scott brings the operational efficiency that transforms good ideas into scalable systems. His expertise in business process optimization ensures that our certification program runs smoothly, cost-effectively, and with the reliability that ranchers and partners need. Scott's work makes the difference between a certification that sounds good on paper and one that delivers consistent results in the field.
Ryan White | Soil/Land Management Expertise
Ryan provides the scientific foundation for our regenerative approach. His deep expertise in soil and land management systems ensures that our certification standards are based on proven ecological principles and measurable outcomes. Ryan's knowledge guides ranchers through the technical aspects of regenerative transition while maintaining the rigor that makes our certification meaningful.
Drew Deckman | Restaurant & Food Service Strategy
Drew connects our regenerative products with the food service sector that values quality and sustainability. His restaurant and food service expertise opens premium market channels for certified ranchers while educating chefs and food service operators about the superior qualities of regeneratively produced food. Drew ensures that the end users of our certified products understand and can communicate their value.
Strategic Partners: Expanding Our Impact
Snaplands | Soil/Land Management Experts
Our partnership with Snaplands multiplies our technical capacity in soil and land management. Their specialized expertise in regenerative land practices provides additional support and resources for ranchers in our certification program, ensuring they have access to the latest techniques and technologies for soil health improvement.
Edacious | Bionutrient Data & Tracking Systems
Edacious provides the technological backbone for our data-driven certification approach. Their bionutrient data and tracking systems enable us to measure and document the improvements in food quality that result from regenerative practices. This partnership ensures our certification is backed by rigorous, quantifiable data that consumers and markets can trust.
Food Serving Non-Profit | Community Food Access & Nutrition Equity
Through our partnership with Food Serving Non-Profit, we extend the benefits of regeneratively produced food beyond premium markets to underserved communities. This partnership ensures that improved nutrition and food access become part of the regenerative agriculture story, creating positive impact across all economic levels.
Micah Fink | Heroes and Horses | Mental Health Expert
Recognizing that farming and ranching can be mentally and emotionally challenging, especially during transitions to new practices, our partnership with Micah Fink and Heroes and Horses provides mental health support and resources for ranchers in our network. This partnership acknowledges the human element in agricultural transformation and ensures ranchers have the support they need to succeed.
Why This Team Works
Comprehensive Coverage: From soil science to market access, from business optimization to mental health support, our team addresses every aspect of successful regenerative ranching.
Real-World Experience: Every team member and partner brings proven track records in their areas of expertise, not just theoretical knowledge.
Aligned Mission: Despite diverse backgrounds, everyone on our team shares the commitment to improving agriculture through regenerative practices that benefit ranchers, consumers, and the environment.
Collaborative Approach: Our structure as core team plus strategic partners allows us to maintain focus while accessing specialized expertise when needed.
The Result: Complete Support for Regenerative Success
When ranchers join our certification program, they're not just getting a certification - they're gaining access to a comprehensive support network. From the initial land assessment through market development, from ongoing soil management to mental health resources, our team provides the expertise needed for successful regenerative transformation.
This integrated approach is what sets our certification apart. We don't just measure results; we help create them. We don't just open market access; we ensure ranchers are prepared to meet market demands. We don't just certify practices; we support the people implementing them.
Building the Future Together
Our team represents more than individual expertise - we represent a new model for agricultural support that recognizes the complexity of real-world farming and ranching. By bringing together diverse skills and maintaining strong partnerships, we create an ecosystem of support that helps ranchers succeed while advancing regenerative agriculture across the country.
Every rancher who joins our program benefits from this collective expertise, and every success story strengthens the entire regenerative agriculture movement.