Getting certified starts with one email. See the five steps and how your first year can be funded on our Get Started page.
Ready to Transform Your Land Into a Premium Asset?
✅ Cut input costs over time as healthier soil replaces purchased chemicals and fertilizers, and build toward higher yields as the soil grows more resilient - it takes several seasons, not one
✅ Sell certified beef at a premium to conventional beef prices at wholesale, with steadier pricing than the sale barn - we do not guarantee a set premium
✅ Position for potential soil credit revenue as verified-soil markets develop
What certification changes about your price
Differentiated beef sells for more, and the evidence is good. A 2026 study in PLOS ONE (Berikou et al.) analyzed more than 753,000 meat listings from 20 U.S. grocery chains and found grass-fed beef carried an average premium of about 33% over conventional. Three honest notes: those prices were collected in 2022, they are retail shelf prices rather than what the rancher receives, and no study at that scale has yet measured a "regenerative" label specifically - building that evidence is part of why this program exists.
The second half of the case is steadiness. As Jennifer Lutes of University of Missouri Extension puts it, "Consumers value quality and relationships, making the prices they are willing to pay less volatile than prices received at the local sale barn." Certification does not set your price on its own - it gives you a verified story to take into direct and specialty channels, where prices move less than the commodity market.
Sources: Berikou et al., "Price premiums for meat products with sustainability labels," PLOS ONE, 2026. Jennifer Lutes, MU Extension, via Beef Magazine, February 20, 2026.